It is also similar to Television advertising, except it uses many types of Internet devices (notebooks, PDAs), often with smaller screen sizes, instead of television sets and Broadcasting. We will look at one general part of the Internet for business, publicity and advertising opportunities: Social Networking. Traditionally, Businesses use parts of the Internet for business, advertising and publicity communications: The World Wide Web and E-mail and E-zines in particular.
Social Networking is loosely defined as user created and user participatory content on Internet. It is often mis-called Web 2.0, but broadly includes a mix of both Web (e.g. websites like Facebook) and other types of Internet Content (e.g. personal blogs). It has added opportunities for business communications to the more traditional .
One big issue with the Internet and advertising is that the audience is less likely to accept advertising in many digital arenas and is mixed and unpredictable about others,
for example:
- Accepted - Search Engine Results
Page ads, eZines - Not Accepted - Bulletin Boards/Usenet
Newsgroups, Chat - Tolerated - eMail, newsletters
- Tolerated as Publicity - Facebook,
blogs
Internet Technologies to meet all four of these design patterns, are evolving and include...
- UseNet Newsgroups & Bulletin Boards
- RSS blogs
- RSS Feeds
- wikis (not just Wikipedia)
- tagging and global bookmarking
- IM/Google Talk (Google Socnet product sand services)
- Flickr
- MySpace
- Social Networking websites - Yelp and FoundMagazine for example
- Shared bookmarking
like delicious (formerly del.icio.us) - chat
- Content & File Sharing (YouTube, Kazaa, Napster controversy, Indexof)
- couponing
- digg
Businesses use these tools as well. Click the link and scroll down to the bottom left side. http://www.japanesegarden.com/
David Ambrosini - 11/09
For more info: Bus 50 Cabrillo College
