Social Networking aka Web 2.0 - Bus 50 Cabrillo College

2009-11-09T19:29:00.000-08:00

Advertising on the Internet and the World Wide Web - is similar to print advertising but uses digital screen media instead of the printed pages (magazines, newspapers).

It is also similar to Television advertising, except it uses many types of Internet devices (notebooks, PDAs), often with smaller screen sizes, instead of television sets and Broadcasting.

We will look at one general part of the Internet for business, publicity and advertising opportunities: Social Networking. Traditionally, Businesses use parts of the Internet for business, advertising and publicity communications: The World Wide Web and E-mail and E-zines in particular.

Social Networking is loosely defined as user created and user participatory content on Internet. It is often mis-called Web 2.0, but broadly includes a mix of both Web (e.g. websites like Facebook) and other types of Internet Content (e.g. personal blogs). It has added opportunities for business communications to the more traditional .

One big issue with the Internet and advertising is that the audience is less likely to accept advertising in many digital arenas and is mixed and unpredictable about others,
for example:

Accepted - Search Engine Results
Page ads, eZines
Not Accepted - Bulletin Boards/Usenet
Newsgroups, Chat
Tolerated - eMail, newsletters
Tolerated as Publicity - Facebook,
blogs

Internet Technologies to meet all four of these design patterns, are evolving and include...
...as examples of user developed content.

Businesses use these tools as well. Click the link and scroll down to the bottom left side. http://www.japanesegarden.com/

David Ambrosini - 11/09
For more info: Bus 50 Cabrillo College

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Social Networking aka Web 2.0 - Bus 50 Cabrillo College